Pepsi launches NFT for India
Developed by the Indian design team, the collection will be called Pepsi Black Zero Sugar NFT. The collection has seven themes: games, dance, creativity, fashion, environment, social networks and music.
Items from the collection will be the embodiment of the principles of innovation, self-expression and evolution of Pepsi. According to statements, the collection was designed specifically to attract the attention of a younger generation that seeks self-expression and the development of technology.
To win a Pepsi Black Zero Sugar NFT, the company will launch the #PepsiBlackeffect hashtag on the Moj app. The Indian community eligible for the promotion must use the Pepsi Black camera filter in the app and post a collage of four of their portraits showing their individuality. In addition to the NFTs, the winners will also receive exclusive Pepsi merchandise.
