How do galleries select artists?For many it remains a mystery. Over the years, what happens in galleries when they choose new artists. It is useful to understand this process in order to present your work at its best. Unfortunately, there is no universal process. Each gallery chooses in its own way. Let's explore different options to find the very personal approach to them.
•Regulated selection processThis type is found in museums and academic galleries, and some big-name commercial galleries run by several people rather than one owner. At the same time, criteria are usually published, which the submitted works must strictly comply with.
Often galleries with such a view arrange it once or twice a year, setting deadlines for artists to submit applications. The commission meets to review and discuss each entry, sometimes with outside juries.
•Partner selection processMost galleries do not have strict rules for reviewing work, but the longer a gallery has been in existence, the more likely it is to have an established viewing structure.
Sometimes galleries indicate time frames and general selection criteria. In a successful gallery with history, decisions are usually made by several people.
The viewing itself can take place at a formal meeting, in a relaxed atmosphere or online. This method of evaluation takes several days, hours, or, if the gallery views all the works at once, it can take several months.
• Formal selection processOften new galleries have no clear structure in the acceptance process. An artist can simply send a letter to the owner or visit the gallery itself and the work will be accepted. Such decisions are made on the spot.
While there are obvious risks in exhibiting in young galleries, the benefits should not be overlooked. It is not uncommon for galleries to continue long-term collaboration with an artist if they took him in during the early years.
#Art
