Nestle Cereals becomes first breakfast cereal business to e | Crypto Insider
Nestle Cereals becomes first breakfast cereal business to enter the Metaverse
Cereal Partners Worldwide, the maker of Nestlé Breakfast Cereals and a leading breakfast cereal business in the world, is taking fans beyond the cereal bowl with an interactive metaverse experience. The Nestlé Cereals Metaclub will host a vast space with 10 unique virtual attractions on Decentraland, bringing together access to sustainability themed online challenges, NFTs with real life rewards, and a digital Anghami lounge featuring specially curated playlists with free Anghami Plus subscriptions. “Living up to our purpose to “Make Breakfast Better”, we are excited to be the first Breakfast Cereal Business to enter the metaverse and aim to create immersive and rewarding experiences for our consumers to enjoy and connect with our brands while raising awareness with our dedicated sustainability attractions”. said Nehmatallah Younes, Business Executive Office, Cereal Partners Worldwide, Middle East & North Africa. “Our Nestlé Cereals Metaclub offers a unique channel to engage and connect with younger audiences, educate them on the topics of sustainability, while taking them through an omnichannel brand experience,” said Bahaa Boulmona, Brand Manager, Cereal Partners Worldwide, Middle East & North Africa.
