Saxx uses its first metaverse store to promote new collection
The Canada-based brand sells products on its website as well as retailers like Nordstrom Rack, Dillard’s, REI and others. Men’s apparel offered in the virtual store include swimwear, long and short sleeve tops, hoodies, polos and of course, underwear. All of the tops feature UPF 50 and can be worn in the water. Virtual experience developer Emperia has been working with other brands to help launch metaverse spaces, most recently helping beauty brand Tatcha. The developer also worked with Bloomingdale’s ahead of New York Fashion Week in September and Lacoste for its own virtual store. Virtual experience developer Emperia has been working with other brands to help launch metaverse spaces, most recently helping beauty brand Tatcha. The developer also worked with Bloomingdale’s ahead of New York Fashion Week in September and Lacoste for its own virtual store.
