Cadbury Gems unveils artwork-based NFTs for charitable purposes
Cadbury Gems, an Indian chocolate brand, has launched GemsJrNFT campaign in 2022. Aimed at adding utility to kid’s paintings, this initiative is believed to use blockchain to convert regular artworks into non-fungible tokens (NFTs). a portion of the proceeds is donated to Save the Children. Through NFTs and blockchain technology, we aim to direct their efforts towards a cause. I believe this effort is aligned with our mission to go beyond just storytelling and make a difference through our brands such as Cadbury Gems. We believe that our consumers will look forward to owning a piece of the collection,” Nitin Saini, vice-president, marketing, Mondelez India, said. five percent of the royalty would go towards the charity and the royalty will be coded in smart contract while minting the NFTs.
