The Decentralized Ad Network: Concept Overview This post ma | IguVerse

The Decentralized Ad Network: Concept Overview

This post marks the end of a series in which we've outlined the solutions we've been building since the beginning of the year. Our aim is to create a new profit-oriented, sustainable economic model that's supported by external revenue sources. You can find the basic idea behind our solutions here and learn about the AI Marketplace here. Now, let's dive into our latest concept: the decentralized ad network.

Advertising can be tough. The modern ad industry has chosen the path of invasive advertising with omnipresent banners and "in your face" intrusiveness. However, people are becoming more and more apathetic towards ads, developing the protective mechanism of banner blindness. We believe that there's still a way to make ads effective, and that's through decentralization!

We propose to use what has already shown its effectiveness as a means of promoting our app - the social task in our app that has let our membership skyrocket manifold in several weeks. This example of "word-of-mouth" advertising, where microbloggers with audiences ranging from a few close friends to thousands of people effectively promote a product due to the high trust built in such communities.

What if we could make an industry out of this? That's exactly what IguVerse is trying to do. Imagine that Pet ID is now an ad of a random company that paid for promotion. For the end user of the app, that's the only difference.

This model is perfectly sustainable, as rewards come from client companies that pay for advertising. We only take a small commission for maintaining the platform, while most of the payment goes to users who post those ads.

The decentralization aspect of this is also important. We want the process of placing an ad request by the company and sharing the ad by users to be as independent of a single central entity as possible. That's why we need to create a blockchain platform that follows all the rules of decentralization, making the ad placement process easy and simple.

So, this is what it comes down to - a lot of hard work and patience, and we'll pull through.