Marketing Manager Role Overview AnChain.ai offers the most in | Crypto HR | Web 3 jobs

Marketing Manager

Role Overview
AnChain.ai offers the most innovative AI-powered crypto blockchain intelligence platform for security, risk, and compliance. We are looking for a Marketing Manager to create and execute our marketing strategy.

You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities
Plan and execute inbound lead generation and client acquisition strategies through multichannel campaigns, including email, webinars, events, social and search
Develop trigger-based and nurture outbound email tracks that engage our target audience with the right message at the right time
Own website and landing page development and optimization
Measure and report performance of all digital marketing campaigns and assess against ROI and KPIs
Brainstorm with regards to creating new and creative growth strategies for the company
Evaluate emerging technologies and provide thought leadership/perspective for adoption
Lead customer research and define critical drivers for platform adoption and engagement
Create high-impact marketing and sales materials such as one pagers, pitch decks, web page content, blogs, and training programs

Requirements
3 years experience in demand generation and media planning
4+ years integrated marketing
B2B marketing experience
Experience with marketing automation, CRM, CMS, Search and Display, Paid Social and analytics platforms
Nimble and agile team player with the ability to thrive in a fast-paced environment where direction and goals can pivot quickly to meet business objectives
Outstanding communication and negotiation abilities with excellent organization skills and exceptional problem-solving skills
Must have strong analytical skills coupled with a "data-driven" thinking mentality
Must have the ability and desire to stay "up to date" with the trends / best practices in online marketing and digital asset trading
Bachelor’s degree in Marketing or related field


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